What does “Tiktok made me buy it” mean?

How Tiktok Influenced My Wallet?

How to make small changes to your shopping habits?

So what does it really mean when you hear “Tiktok made me buy it”?

Pretty much it means your favorite Tiktoker, Beauty Creator, or even a Celebrity you love made a short form video review on a new beauty product and created FOMO (fear of missing out) so you immediately buy the product. We also see ads on Tiktok and the more we are shown a product we are likely to just buy the product and ask questions later.

How Tiktok Influenced My Wallet?

As a beauty creator myself, I am not immune to the virality of beauty products on Tiktok. Take a look at the picture above and you will see a handful of viral products “Tiktok made me buy.” I was definitely influenced to buy these products and try them especially when the creators provided me knowledge on what the product does and how to use it. I wish I could say I have used all the products in the picture, but I haven’t. I plan to use the products I already have to create new content and will only have new beauty products when I receive them from the brand.

How to make small changes to your shopping habits?

  1. Take inventory of everything you have to give you a better idea of what you have
  2. Throw out anything expired and/or you don’t use regularly
  3. Shop your own stash to replace expired products. You will be amazed at what you find!
  4. If you want to try a new product, go to Sephora and get a sample or visit Ulta to try it out at the store.
  5. Make sure to only buy products when there is a sale and hey, if you can use a coupon or a promo code on top of the sale even better.

What to consider before buying a product?

  • Read or Watch Reviews – Try to find someone who had the same skin type and/or complexion. This will make it easy for you to shop and decide if its worth the splurge.
  • Price – Try to see if you could buy it at a smaller size, that will help the cost go down by almost half. You can also search for dupes that are affordable and work the same or better.
  • Promotions – Check out the brands website for a promotions, when signing up to their mailing list. See if they are having a specific promotion on their socials. You can also check with your favorite creators like me and ask to see if we have a code. I know I love helping others save some coin.

P.S. Let me know in the comments, what products you bought that “Tiktok made you buy” and if you used it.

Love ya Energetic Beauties,